US-based sports brand Brooks Running has credited Neocles with helping them not just survive, but thrive, in a turbulent and unpredictable 2020.
Despite global volatility in the wake of the coronavirus pandemic, Brooks Running increased revenue by 27% in 2020, with a similar growth trajectory expected for 2021.
Brooks Running has been working with Neocles since 2017, and credits the innovative platform with helping them respond to sporadic retail behaviours and the ever-changing nature of retail both prior to and during the pandemic.
Mike Billish, Vice President of US Sales at Brooks, commented: “2020 had a lot of downs and some spectacular ups, but thanks to the retail buying platform we have in place with Neocles, we were able to flex with the needs of the business. Brooks is known for its high-quality service to retailers, and we work hard to be a brand that’s easy to do business with. Crucially, the Neocles platform enabled retail buyers to manage orders on a day to day and week to week basis as the retail impact from Covid unfolded.”
Billish continued: “Pulse is an evolution of the successful platform Neocles built for us – a solution in and of itself that was well received and easy to use. It will take things to a whole new level. It’s fast, simple and easy to use as it’s driven by storytelling, lifestyle imagery and video. It helps buyers get inspiration on how to market the product to the end consumer by sharing complete product assortments with marketing assets seamlessly through the platform.”
Developed by Neocles, the Pulse platform includes the following features, which Brooks and other customers will adopt over time:
Once a list of products is curated by a user it can be promoted via spotlight on the top of the screen, and customers can shop directly from the list
Buyers can watch a video and buy items by clicking on items in the video directly – making their job easier and more fun
Landing page newsfeed:
A Pinterest style landing page which enables the user to promote micro campaigns they’ve worked on
Shop the Look:
A flawlessly simple way of presenting looks and connected looks (think collection) digitally for easy purchase
This enables users to connect, talk and even share their screen with other contacts using the platform
The system knows and suggests from past ordering which size curve applies to which customer and to which category item, making the purchasing experience powerful
The user can create and run a micro-campaign in about 30 secs. Then the user can instantly see how many views, clicks, and purchases are being made on the campaign. Warning: this leads to addictive behaviour!
John Scully, CEO at Neocles, said: “We love Brooks Running. Their success is our success and as such we are thrilled that Brooks Running has not only thrived in difficult times with us but has also upgraded to “Pulse”, setting themselves far ahead of their competitors.”
As well as Brooks Running, Neocles is a business innovation partner for global brands PUMA, Ecco, Bestseller and Esprit.
Based in Amsterdam, the tech company prides itself in delivering a ‘digital by default’ operational model for global brands, which can be tailored to the needs of individual businesses to deliver lower cost and more efficiency, all while delivering a high-end brand experience.
To learn more about Neocles, visit neocles.io.
Neocles is a product-based SaaS company offering a business-critical transactional system to globally operating apparel and footwear brands. Their clients care about digitizing and optimizing their selling and buying operations to perfection. We care about their success.
The team builds and runs a web and mobile-based platform that gets their clients’ products to retailers so that the retailers can easily understand it, purchase it, sell it, and re-stock it.
Neocles is based in Amsterdam and Kiev. An international team of 50 people focused on delivering the best digital experience for the brand and its clients.
About Brooks Running
Brooks Running, is an American sports equipment company that designs and markets high-performance men’s and women’s sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks products are available in 60 countries worldwide
Brooks shoes have been named “Best Women’s Running Shoe” and “Best Winter Running Shoe” by publications including Runner’s World and Sports Illustrated. The company has been recognized for environmental sustainability programs and technical innovation.
For more information, please visit brooksrunning.com.