Neocles stands shoulder-to-shoulder with Esprit in the face of the COVID retail apocalypse

Global apparel brand Esprit has credited an innovative fashion tech firm for supporting and driving them forward in an “apocalyptic year” for retail.

Working in partnership with Neocles who implemented the B2B system in just four months, Esprit has completed a six month roll out of the all new Esprit2B platform. The tool is used by all wholesale partners in over 60 countries around the globe.

The Neocles ‘Pulse’ platform facilitates all orders digitally, provides sound storytelling capabilities and ensures that doing business with Esprit is simple, fast, and joyful. Powerful online brand storytelling can now be utilised by features including live streaming, digital catwalks and e-lookbooks.

Esprit appointed Neocles to build a B2B E-commerce system that fulfills modern retailer expectations. After only a few months, Esprit2B was born. The platform allows all orders to be facilitated digitally. Esprit expects its partners to experience a great change in business to be more successful every day.

Leif Erichson, President Esprit Europe commented: “At Esprit we think digital first. Together with Neocles, we worked together as a joined force towards a successful digital transformation of our business in no time. The team at Neocles really challenged our thinking which made them the ideal partner for us because we were open minded to change in light of the retail challenges.”

John Scully, CEO at Neocles, said: “We stood shoulder to shoulder with Esprit in the face of adverse conditions caused by the global pandemic. They wanted to change and were open to being pushed to do things differently. The successful rollout is testament to a collaborative team.”

As well as Esprit, Neocles is a business innovation partner for global brands PUMA, Ecco, Brooks and Bestseller. Based in Amsterdam, the tech company prides itself in delivering a ‘digital by default’ operational model for global brands, which can be tailored to the needs of individual businesses to deliver lower cost and more efficiency, all while delivering a high-end brand experience.

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About Neocles
Neocles is a product-based SaaS company offering a business-critical transactional system to globally operating apparel and footwear brands. Their clients care about digitizing and optimizing their selling and buying operations to perfection. We care about their success.

The team builds and runs a web and mobile-based platform that gets their clients’ products to retailers so that the retailers can easily understand it, purchase it, sell it, and re-stock it.

Neocles is based in Amsterdam and Kiev. An international team of 50 people focused on delivering the best digital experience for the brand and its clients.

About Esprit
Fueled by the vision of essential positivity, Esprit was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy – always celebrating real people and togetherness, in line with the brand’s promise: “We want to make you feel good to look good”. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high-quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice. Example: In the early 90ies, long before “Eco Fashion” became fashionable, Esprit debuted its first “ecollection” made of 100% organic cotton and featured its own team instead of models in honor of their “Real People Campaign.”

Keeping this spirit alive since day one, today Esprit has a presence in over 30 countries around the globe. Esprit’s headquarters are located in Germany and Hong Kong, where the brand has been listed on the Hong Kong Stock Exchange since 1993.

Esprit – Keeping it easy, comfortable and looking great. Every day.

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