PUMA rolls out Neocles’ innovative B2B sales platform to 73 countries

Global sports brand PUMA has chosen Neocles as its digital innovation partner to run its B2B sales platform in 27 organisations covering 73 countries.

The upgrade rollout began with the Netherlands and by April, Germany, the United Arab Emirates, Russia, the United Kingdom, France, Australia and New Zealand will be among the other countries integrating the market leading technology. Within just two months, 27 organisations will be on board with the platform.

Neocles’ innovative platform allows apparel and footwear manufacturers to connect with retail buyers in a way that a brand would connect with a consumer through Instagram, focusing on storytelling elements. It’s where the power of social media storytelling meets high volume business operations and execution.

Christian Burger, Global Director Business Solutions and Enterprise Architecture at PUMA, commented: “We were struggling to find an online B2B sales solution that could easily be rolled out globally until we found Neocles. They worked with us to make it very simple for the countries to get onto the platform and the rollout has been very quick and simple. The most important part of the MyPuma.biz platform is getting the orders in – the transactional part of the process works robustly and perfectly, so the users don’t need to worry about this element. The storytelling element of the platform is one of the standout features, making it so much stronger than other solutions out there.”

Christian added: “Neocles clearly knows the fashion industry inside and out. Whilst building the PUMA solution based on the platform, they challenged us along the way to ensure that together we were developing an outstanding solution – something PUMA really values in our partnership.”

Based in Amsterdam, the tech company prides itself in delivering a ‘digital by default’ operational model for global brands, which can be tailored to the needs of individual businesses to deliver lower cost and more efficiency, all while delivering a high-end brand experience.

Paul Spencer, PUMA Group Regional Sales Director – Europe, said: “As a global sports brand, PUMA has ambitions to be number one in the world for digital service. We no longer believe applications are built from the inside out as this just leads to overcomplicated software. We’re excited to work with Neocles because we were looking for a partner to help us innovate from the outside in, forcing us to change and become market leaders in the digital space.”

Developed by Neocles in close association with PUMA, the MyPUMA.biz platform includes the following features:

Once a list of products is curated by a user it can be promoted via spotlight, and customers can shop directly from the list
Clickable videos:
Buyers can watch a video and buy items they see in real time – making their job easier and more fun
Landing page newsfeed:
A Pinterest style landing page which enables the user to promote key campaigns they’ve worked on
Shop the Look:
A flawlessly simple way of presenting looks and connected looks (think collection) digitally for easy purchase
This enables users to connect, talk and even share their screen with other contacts using the platform

John Scully, CEO at Neocles, said: “PUMA chose Neocles because, in partnership, we innovate. The brand felt they could trust us as their digital business partner because of our solid industry knowledge and our understanding of the complex business processes they operate in. We are regarded by PUMA as a business partner as we optimise our technology to suit them. To make the partnership work we continue to remain in very close contact, both in technical and business implementation frameworks.”

As well as PUMA, Neocles is a business innovation partner for global brands Brooks Running, Ecco, Bestseller and Esprit.

To learn more about Neocles, visit neocles.io.

About Neocles

Neocles is a product-based SaaS company offering a business-critical transactional system to globally operating apparel and footwear brands. Their clients care about digitizing and optimizing their selling and buying operations to perfection. We care about their success.

The team builds and runs a web and mobile-based platform that gets their clients’ products to retailers so that the retailers can easily understand it, purchase it, sell it, and re-stock it.

Neocles is based in Amsterdam and Kiev. An international team of 50 people focused on delivering the best digital experience for the brand and its clients.

About PUMA

PUMA is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world, distributing its products in more than 120 countries.

For more information, please visit puma.com.